So long J Crew Mercantile

[AimlessWanderer]

Line is being discontinued and will be gone after spring 2019. You won’t be missed

https://www.businessinsider.com/jcre...8-11?r=UK&IR=T

[Shade]

[xucardsfan08]

Line is being discontinued and will be gone after spring 2019. You won’t be missed

https://www.businessinsider.com/jcre...8-11?r=UK&IR=T

Not really being discontinued, as they will just remove the "Mercantile" label and keep it J. Crew Factory. No idea why they thought having two different labels on the same product would be a good idea, but who knows?

[idvsego]

Not really being discontinued, as they will just remove the "Mercantile" label and keep it J. Crew Factory. No idea why they thought having two different labels on the same product would be a good idea, but who knows?

this. I think they were trying to create a cheaper brand that drops the factory label because of the stigma associated. "mercantile" sounds fancier than "factory".

[drocpsu]

this. I think they were trying to create a cheaper brand that drops the factory label because of the stigma associated. "mercantile" sounds fancier than "factory".

This might have made sense if they had done a full rebrand of the factory line & Stores to "Mercantile". But they didn't. They randomly labeled some items as mercantile and all the rest stayed factory. It made no sense and just added confusion. Weird decision. No big loss, IMO.

[Jmeyers]

AND WHAT THE CRAP IS J CREW JEANS?? CMON PEOPLE.


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[DPJ]

AND WHAT THE CRAP IS J CREW JEANS?? CMON PEOPLE.


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I dunno what they are trying to do but the quality is pure crap. Just walk down the street and pay a little more for the Madewell men’s jeans, which near as I can tell, are basically JCrew of the quality of 10 years ago (but with a hint of stretch).

[Jmeyers]

I dunno what they are trying to do but the quality is pure crap. Just walk down the street and pay a little more for the Madewell men’s jeans, which near as I can tell, are basically JCrew of the quality of 10 years ago (but with a hint of stretch).

I mean this:

https://www.jcrew.com/p/mens_categor...air-isle/K2853

It’s an actual spin off brand, I’m assuming like Calvin Klein Jeans or Polo Jeans. Because, you know, those off shoots did so well.

Like, cmon people. This is ridiculous. Why? I’m not impressed or intrigued. I’m annoyed.


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