Was walking through Target last night and saw they had some Goodfellow & Co items out. I walked out with a hoodie ($15) and tan canvas shirt jacket ($34).
They also had an assortment of flannels and nicely designed work shirts for $24 (both 100% cotton). Plus what were clearly meant to be knockoffs of the
Patagonia Snap T that were 100% polyester.
Anyway, the stuff (other than the fleece) really didn't feel cheap to me. Obviously it also didn't feel amazing, but I've been encouraged by what I've seen so far.