To recap:

2015: Underwhelming, nothing was on sale
2016: Amazon corrected too far the other way and put anything fulfilled by amazon at 30% off, leading to some ridiculous discounts (I'm thinking mostly of watches)
2017: Somewhere in the middle with a lot of select item sale

Guess I missed the boat last year when I should have picked up a couple watches I really wanted. Was never going to buy much this year anyway, so not a huge loss for me personally.