Oh. Your words make my wrist very sad.
In all seriousness, I agree that Tag Heuer IS one of those brands that gets more hype and attention than it deserves. It reminds me a lot of the way, non-pen people assume that Montblanc is THE premier maker of fountain pens, when in reality they are just one of many good brands.
On the brighter side of things, the distaste for Tag Heuer amongst the WatchUSeek crowd means that you can often find good used bargains on the watch forums.