I'm scratching my head over this prediction (from the Dappered front page) for a couple of reasons. One, how is the Factory's vastly inferior line ever going to supplant the real thing by the regular J. Crew retail line. The Factory stuff is a pale imitation at best. Two, that comparison of Factory to J. Crew being like GAP to Banana Republic: Huh? J. Crew Factory is to J. Crew as GAP outlet is to GAP and Banana Republic outlet is to Banana Republic. J. Crew Factory is an outlet store.

Or am I missing something?