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Kenneth, this is the equivalent of a 50 year old man driving a sports car with a convertible top. It's a way of saying to the world, "My penis may be miniscule and dysfunctional, but I still have the attitude of a teenage male!"
Keep in mind SuitSupply does a lot (probably the majority?) of its business in continental Europe, where men's style tends to be a little more flamboyant than here in stodgy North America. The fact SuitSupply is selling this style doesn't necessarily mean freakishly wide lapels are "coming back" anytime soon or even that the company expects to sell very many outside the high-fashion European market.
Having said that, of course, suit lapels have been trending narrow for so long that it shouldn't come as a surprise if they start to swing a bit wider in the next few years. The fashion industry's got to keep us buying new product, after all. I've been dreading the return of '70s trends for a while now.
While I don't think one random jacket from Suit Supply signifies a width shift in lapels across the board, I do often think that this community (and other communities like it) are mistaken in thinking that details such as lapel and tie width that we consider stylish will always remain stylish (or even that they always were stylish). Just my $.02
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