Joe's linked to a few Steinhausen watch winders before, but he's never addressed the watch itself. I'm a Philistine when it comes to watches, so I'm digging their calendar watch on sale @ Ideeli:

On the one hand, they strike me as high-priced knockoffs, "Recreated with old world craftsmanship and new world technology." On the other, maybe they're one of those hidden gym watch companies nobody knows about yet. Any experience?