A startup is exclusively doing custom polo shirts based on measurements you submit, but the twist they offer is a Trunk Club-esque free try-on opportunity. They plan to exland into henleys and t-shirts later, which makes me think that sooner or later, we'll be paying a small price premium to have everything be custom and store inventory will be rare thing.
The founder tweeted at me which seemed very cool seeing how I'm next to nobody in the fashion industry, but I would be a potential customer.
Their TechCrunch write-up is here: http://techcrunch.com/2012/08/09/y-c...-fitting-polo/
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