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    Lost Monarch Clothing Brand

    Looks like From Squalor to Baller has launched a clothing brand called Lost Monarch. Starting with denim and chinos. I have followed his blog for years so it will be interesting to see how the brand does. Looks promising. https://lostmonarch.com
    Measurement Reference: 5'11" 185lbs 40R 32x32

    #2
    very very very expensive for clothes that doesn't even have proper descriptions of what they're made of, where they're made.

    or how they fit, or any useful information you WOULD POSSIBLY NEED TO COMPLETE A CLOTHING PURCHASE.

    Comment


      #3
      Originally posted by evanparker View Post
      very very very expensive for clothes that doesn't even have proper descriptions of what they're made of, where they're made.

      or how they fit, or any useful information you WOULD POSSIBLY NEED TO COMPLETE A CLOTHING PURCHASE.
      in case your scroll wheel is broken (or maybe this info was added in the past hour)



      scroll down some more and you will find more descriptions of the fit and fabric

      i know, scrolling is difficult on fridays.

      Comment


        #4
        I found it weird that the largest waist size they offer is a 36. I'm a 36, but 38 and 40 seems like it would be a large demographic to omit. Also, none of their shirts are available yet. $150 for jeans is also obscene imo. especially from a startup.

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          #5
          It looks like he is trying to fill a niche with khakis/jeansthat have a higher rise and a slim leg. These are very hard to find. I recently spent a ton of energy looking for khakis exactly like these. I paid close to what he is charging with another small company. I am willing to pay a premium for Made in the USA, high quality and getting exactly what I wanted in fit.

          Comment


            #6
            I think the price for chinos is awfully high, but the polos look interesting and not ridiculously priced.

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              #7
              The one piece collar polo is something I haven't seen often, but the regular shirt collar long sleeve polo for $50 USD looks basically the same as the Spier & Mackay version that was first offered for $45 CAD (~$34 USD) but has since dropped to $30 CAD (~$23 USD).

              https://lostmonarch.com/products/long-sleeve-polo
              https://www.spierandmackay.com/navy-...ng-sleeve.html

              Comment


                #8
                Originally posted by Loafer28 View Post
                It looks like he is trying to fill a niche with khakis/jeansthat have a higher rise and a slim leg. These are very hard to find. I recently spent a ton of energy looking for khakis exactly like these. I paid close to what he is charging with another small company. I am willing to pay a premium for Made in the USA, high quality and getting exactly what I wanted in fit.
                I'm with you. Its a lot more difficult to find this fit than it should be. I found chinos at Everlane and Peter Manning have a higher rise than most brands but I'd be willing to pay a premium for something made in the USA.

                Comment


                  #9
                  Originally posted by Geo View Post
                  I'm with you. Its a lot more difficult to find this fit than it should be. I found chinos at Everlane and Peter Manning have a higher rise than most brands but I'd be willing to pay a premium for something made in the USA.
                  I finally bought a pair of Jack Donnelly after tons of research and reading great reviews. I had a discount code from Red Clay Soul that brought them to close to $100. Unfortunately, they are back ordered until March. His website didn’t show the backorder and processed my order as usual. I got an email a week later apologizing and offering a free pair when they come back in stock. I hope they fit as well as advertised!

                  Comment


                    #10
                    Originally posted by Loafer28 View Post
                    I finally bought a pair of Jack Donnelly after tons of research and reading great reviews. I had a discount code from Red Clay Soul that brought them to close to $100. Unfortunately, they are back ordered until March. His website didn’t show the backorder and processed my order as usual. I got an email a week later apologizing and offering a free pair when they come back in stock. I hope they fit as well as advertised!
                    I hadn't heard of Jack Donnelly before but will definitely check them out. You'll have to do a review when your pants arrive. And a free pair? That's extremely generous.
                    Last edited by Geo; February 10, 2019, 09:51 AM.

                    Comment


                      #11
                      Originally posted by evanparker View Post
                      very very very expensive for clothes that doesn't even have proper descriptions of what they're made of, where they're made.

                      or how they fit, or any useful information you WOULD POSSIBLY NEED TO COMPLETE A CLOTHING PURCHASE.
                      $150.00 Jeans it's the average price for jeans made in the USA.

                      Sent from my Nexus 6P using Tapatalk

                      Comment


                        #12
                        Hey guys, Ian here - long-time Dappered threads lurker, occasional participant, and also the guy behind Lost Monarch. Thank you for the feedback and happy to answer any questions that come up.

                        You guys are correct that we’re working to address that niche of clothing that can be refined while still being casual (like chinos that are a bit more dressy than your standard ones, and denim that you can wear with a sportcoat without it looking like odd). This is just our first run of products, and we plan to add more soon.

                        Regarding pricing: while it’s true that we’re definitely pricing some things higher than what you would see from a typical mall brand, we’re also making things that are significantly better. If you compare us to products that are made to the same level you’ll see that our prices are much lower. If you saw our margins, you’d be shocked at how thin they are. For example, all of our pants are made in LA in a very experienced factory that makes stuff for many other high-end brands. The fabric all comes from Japan, from mills that specialize in these sorts of textiles. High quality selvage denim can easily cost $12+/yd (not including shipping), and because it is so narrow it requires 4 yards for one pair - that’s $48 before you even account for all the trims and the manufacturing cost (which, as we know, is quite high in the US).

                        The main reason we can price the polos so much lower is because they will be made in India, and because all of the textile-making, cutting, and sewing happen in the same region. We decided to produce these in India not only because it’s cheaper, but also because we would have more control over the end product (due to the vertical integration of the fabric and cut&sew). We could make polos in the USA, but they’d be $80-$100 and they probably wouldn’t be as good. So it would just be a marketing point, basically. In other words, we’re trying to make things where we can get the best product for the best price.

                        Regarding sizes: we definitely want to expand this, but since we’re doing this all with our own money we need to keep things small for the first run. Once we’re up and running we have every intention of adding more.

                        Happy to answer any other questions!
                        lostmonarch.com

                        fromsqualortoballer.com - my blog

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                          #13
                          Ian,

                          First off I'm very excited about the launch of the Lost Monarch brand. I've been a reader of your blog for a long time and find your opinion about clothes and style very close to my own.

                          I've put in an order for a pair of your 'everyday chinos in camel'. Could you talk a bit about how you went about selecting the fabric for these pants? Did you have in mind a formal trouser (a little bit shiny, holds a crease) or a casual trouser (more matte and rumply)?

                          Mike B

                          Comment


                            #14
                            Thanks for your support, Mike!

                            When I was looking for fabric, the first thing I looked for was weight - I wanted something very 'medium' so that it could be easy to wear all year. Most of the swatches I was looking at were 8-9oz, which is heavy enough to feel sturdy without it being too much. The first fabric I tried was a really nice 8oz cotton twill and came in some great colors, but after sampling it was very 'soft', especially after washing - kind of like a washed chino from J. Crew or something like that. The fabric we settled on is from the same textile mill (so access to the same color palate too) but uses combed cotton, which removes the smaller fibers so it gives it a crisper hand feel. It's a touch heavier at 8.5oz, which I also like. It doesn't really have the sheen that some dress trousers have, but it is definitely on the more crisp side due to the combing. I haven't worn it with a crease yet (though I should give that a shot) but I think it would hold one pretty well.
                            lostmonarch.com

                            fromsqualortoballer.com - my blog

                            Comment


                              #15
                              I received my Lost Monarch Camel Chinos a few weeks ago...here's some feedback I sent to Ian:

                              The fit is just about perfect, I don't think I'll need any alterations other than hemming. I've washed them once and the shrinkage was minimal (the fit was just a bit snugger after the wash). In terms of the cut, the rise is great (probably the most outstanding feature of this chino), the taper is good and pockets sit flat when I'm standing.


                              The material is a good weight and a good color. It seems to be somewhat wrinkle resistant and it laundered well (no discoloration or lint pick up).


                              These will become my new go-to 'dressy' chinos. I have been buying the Lands End tailored fit dress twills but the Lost Monarch chinos blow those away in every category (fit, cut and material). I've also considered the Brooks Brothers Advantage chinos but you've got those beat in fit and cut (especially in the rise).

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