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Bonobos now to be sold at Nordstrom?

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    Bonobos now to be sold at Nordstrom?



    Has anyone else seen the news that Bonobos raised $16.4 million more from a group led by Nordstrom? Apparently one of the results of this is that some of their clothes will now be available on nordstrom.com and in stores. Full article at http://tcrn.ch/HCVwJr.


    Maybe why they've cut back on their Groupons and discount codes lately? Curious to hear what everyone makes of this.


    #2


    Here's more, from the New York Times:


    http://dealbook.nytimes.com/2012/04/...a-perfect-fit/

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      #3


      That tracks with the recent trend of increased prices and fewer discounts/coupons. Nordstrom is a pseudo-luxury retailer so Bonobos needs to present itself as a luxury maker in order to fit in - and luxury makers don't offer $50 for $100 deals on Groupon every three seconds.


      I rarely (read: never) shop at Nordstrom but it will be interesting to see if any of this stuff manages to trickle down to Nordstrom Rack.

      Ben

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        #4


        Even with the great return policy, I'm not going to order 50 things and send 45 back. So it will be nice to try the stuff on in a store and either buy at the store or online. But without sales, deal sites or coupons, I'm not going to buy much Bonobos anyway.

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          #5


          Andy said that they're only going to start with some washed chinos in store -- I wouldn't expect the entire Bonobos lineup to move to Nordstrom anytime soon.

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            #6


            It looks like their discount codes no longer work. Sad day. Anyone have any that do still work? I've had items in my cart a couple of days and would like to get that 20% off!

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              #7


              betterfit10 got me 10% off today.

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                #8


                I'm actually pretty happy for the Bonobos guys. It's nice to see a startup "make it." It seems like their idea of pushing sale codes and other types of promotion has really paid off.

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                  #9


                  I'm glad they are 'moving on up'...good guys, great clothes.

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