So I just discovered a site called fewsome.com where you can design your own watch. The site is based in Sweden and the watches run on Miyota automatic or quartz movements, depending on which base model you select. I've no experience with them and it's hard to tell what the quality will be like, but it seems like a neat idea if you've got a watch design floating in your head and you'd like to see if you could make it a reality. Prices run starting around $150ish.
You can even upload your own graphics and images onto the dial.
I just spent a while dinking around with the customization system (which is not flawless) and came up with this vintage-looking one on the women's 36mm chassis:

And here's a men's (41mm) Sub homage with the same basic color scheme:

http://fewsome.com/shop/?campaign=1
Go up and tap on the Swedish flag to change the language and prices to your country.
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