Indochino was hit and miss this week with emails, but I liked this one.

(yeah, that should screw up their email analytics)
My take on this is that there's a bit of +/- with all of these rules, but I don't think you'd ever want a shirt any tighter around the torso than what this shows. With that, though, most guys have a belly to a greater or lesser extent, so it's not uncommon to see the bottom buttons practically popping off or at least filling out the fabric even on non-slim fit shirts. So for skinny guys, it's a bit more striking to see a shirt that's this form fitting around the midsection.
The sleeves could be a touch longer or shorter and still be in the acceptable range for me. My feeling is that for a dress shirt that you intend to wear with a jacket, the length better be perfect so that your jacket layers over it properly. If you're rolling up the sleeves, who cares.
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