Read about this new offering by Frank & Oak:
http://techcrunch.com/2012/02/15/frank-and-oak/?utm_source=feedburner&utm_medium=feed&utm_campaig n=Feed%3A+Techcrunch+%28TechCrunch%29&utm_content= FaceBook
"A new site called Frank & Oak wants to take the headache out of clothes shopping for men between 20 and 35.
The site is a new product from men’s clothing company Modasuite (a startup based in Canada and backed by Real Ventures). With Frank & Oak, CEO Ethan Song says the company is aiming at a younger audience (Modasuite’s customer base is more in the 30-45 range), so the clothing is more affordable and the process is simpler.
Subscribers just go to the Frank & Oak site and enter their clothing preferences. Then, once a month you get an email newsletter with a list of items for sale, curated to your interests — Song compares it to a personalized men’s fashion magazine. (At first, I thought a monthly newsletter didn’t seem frequent enough, but Song says men in their 20s and early 30s don’t want to buy clothes more often than that.) You select up to five items, which are then shipped to you free of charge. The ones you don’t like, or that don’t fit, you send back, and you pay for the ones you keep. The goal, Song says, is to create “the most hassle-free experience I’ve ever had.”"
Reminds me of the Trunk Club, too. I feel like half the thrill is looking for the clothes! Yeah, I wanna dress well, but I enjoy spending money!
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