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    Bond and Beer



    http://dappered.com/2012/04/style-debate-bond-to-trade-martinis-for-heineken/


    Bond drinks many beers and other common beverages in the books. In the films, the Martinis aren't even that high in count and beer is hardly a sudden spoil that Heineken is forcing on SkyFall.


    http://screenmusings.org/QuantumOfSolace/pages/QoS_1733.htm


    This really isn't a big deal, is it? Do some people just not realize how broad Bond's tastes can range? Do people really think vodka and gin in his martinis are elite over beer? Why are some people against the idea of beer in the film at all?


    #2


    I'm on my phone so won't write a lot. I already wrote some lengthy stuff on dappered's FB which I like to think played into Joe's actual post on this the other day.


    I think most people aren't aware of the relationship Bond already has with Heineken. They also aren't considering how brand oriented Bond is in both free and paid advertising. Sometimes its not always bad, look at the Lotus and how cool that was. At worst its hardly noticeable. I can't imagine any placement for Heineken being worst than how they promoted Omega in Casino Royale. If Bond is offered a martini and insists on a Heineken, I'll be miffed but it won't ruin the film.

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      #3


      I agree, Cannon. I don't see what the big deal is. Heineken is a classic beer with tasteful advertising. This isn't Pitbull plugging bud light. Unless they do it in some weird, forced way, I don't have a problem with it at all.

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        #4


        I don't care for it, but then again you can't go into a bar an order a vodka martini without the bartender giving you that look where you know they think you are just trying to be james bond.


        If i were trying to be bond i'd go in and order a Vesper.

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          #5


          This sounds hokey: http://www.huffingtonpost.com/2012/0...n_1396829.html

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            #6


            The Olympics is a celebration of nationalist kitsch, sentimentalism, and hokeyness. Co-opting HRH and 007 - likely the two most widely-recognized British figures - is probably as safe and milquetoast an expression of British nationalism as any.

            Ben

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              #7


              If it weren't for the recent recall of Dos Equis, I would say that Heinecken brand would be far better suited for Bond as a way of co-opting their Most Interesting Man in the World branding. Which...if I can brag...was the brainchild of a cousin's husband.

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                #8


                ^This is unrelated but I just realized I typed "HRH" when I meant "HRM."


                Tch tch, self. You'd think I'd know the difference between Highness and Majesty after spending the better part of my college years studying Early Modern England.

                Ben

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                  #9


                  Think about it though. The Olympics use of Bond can be done quite well if they want. It could simply be a movie-style scene of Bond preventing some issue that would cause international relation damage. Anyone play the beginning of Blood Stone with Craig as Bond? Similar scenario would work just fine for the Olympics. It really may not be that silly if they want it to be in line with Craig's portrayals in the films.

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